Gone are the days of traditional marketing techniques as the only means of attracting clients and customers. Sure, traditional marketing still definitely has its place in the world, but marketing companies have seen huge growth in marketing by way of mobile marketing. Almost half of all U.S. businesses (45%, approximately) are utilizing some form of mobile marketing and about 47% of marketing agencies plan to up their mobile game in the coming year. Mobile websites are the most common form of mobile marketing at 70%, apps come in second at 55%, QR codes come in third of the most commonly used mobile marketing strategies at 49%. By the end of 2017, mobile marketing is expected to account for about one fourth of overall E-commerce revenues. Advertising revenue worldwide for mobile marketing is expected to expand by over 3.5 times it's current size by the year 2016.
Even if you're not ready to take the jump into mobile marketing, these stats are sure to help you see just how big mobile marketing has gotten, and the fact that it's not going anywhere but up.
For starters: that little gadget that everyone is so attached to, that no one can leave home without : their cell phone. Of the four billion cellular phones out there (yes, you read that right, four billion), over 1 billion of those are smart phones (about 75% of these are either iPhones or Android powered devices). Over 75% of those total phones are SMS or text messaging enabled...(more)
Author TJ Kirgin
